CONCEPT DEVELOPMENT

‘RESTAURANT GAMMALT’. A CONCEPT, WHICH CENTERS AROUND SWEDISH FOOD CULTURE AND SWEDISH MINIMALISTIC DESIGN. THE CONCEPT IS SUPPOSE TO SOLELY FOCUS ON FOOD AS A BRIGTH SPARK IN AN OTHERWISE COMPLETE MONOCHROMATIC ENVIRONMENT. THE FOOD SERVED IS SUPPOSED TO FOCUS ON NATIONAL INGREDIENTS. EVEN THE NAME PLAYS ON A SWEDISH WORD ‘OLD’ AS A JUXTAPOSITION OF TRADITIONAL FOOD YET MODERN DESIGN ELEMENTS.

ART DIRECTION & CONCEPT BY: MAXIM ZAYASHNIKOV
ALL PHOTOS USED ARE FOR PURPOSE OF CONCEPT WORK, THE CREATOR DOES NOT HOLD RIGHT TO THE IMAGERY.