CONCEPT DEVELOPMENT

LBDF HAS BEEN CREATED AS A BRAND PROJECT FOCUSED ON A MERGE OF TWO DIFFERENT BUSINESSES UNDER ONE CONCEPT. FOR THIS PARTICULAR WORK I PICKED A COMBINATION OF A FLOWER SHOP TOGETHER WITH A SMALL SCALE CLOTHING BRAND. THE FOCUS WAS TO PROVIDE A ROMANTIC YET MODERN AESTHETIC INTO THE COMMUNICATION AND BRANDING OF THE CONCEPT.

ART DIRECTION & CONCEPT BY: MAXIM ZAYASHNIKOV
ALL PHOTOS USED ARE FOR PURPOSE OF CONCEPT WORK, THE CREATOR DOES NOT HOLD RIGHT TO THE IMAGERY.