MAXIM ZAYASHNIKOV
CREATIVE STRATEGIST
I live and breathe marketing. It has always been my biggest passion. Everything from content production to digital insights and KPIs, or thinking of the next step for a brand, all speaks straight to my core interests and skills. In my career I have focused on combining an analytical & result focused mindset and a drive for aesthetic. I have continuously built on my expertise in through practical experience, consulting and further education.Majority of my career I have spent in the hotel industry, working closely with the most prestigious properties in Scandinavia. Hotels have become my temporary home, as there is no better place to find stories or reasons to create a new campaign, project, or drive sales.As a person, I am extremely extroverted and thrive on people’s energy and presence. Taking deep care of people is important to me, which is why I always prefer a personal approach. My passions drive me, and I see a true inner strength in my dedication and results-focused mindset. I have confidence in my abilities, and it helps me maintain a proactive mentality which I believe is essential in forward-thinking companies.
CONTENT MANAGEMENT
Content is not just photos or a poster, it is the most universal language we have to translate emotions or personality of a product or service. Making a great first impression and generating a long lasting online presence are cornerstones of upper funnel marketing. Setting strategies for brand development and day-to-day marketing communication for a brand is one of my strong suits, being my primary area of interest and work experience.AS A MARKETER
OMNI-CHANNEL MEDIA MARKETING
On a more technical level: current media landscape is much more complex than it has been 10 years ago. Social Media Platforms rise and fall, yet the necessity for brand presence remains crucial. Standard practice of PR, Media Relations and even collaborations are part of the complex media mix that needs to be addressed when creating a strong marketing plan. Thus my approach is to think "wide" and spreading a central idea across all venues.BRAND & CONCEPT DEVELOPMENT
Where my ideas flourish best is concept development on both large and small scale. Everything from single campaigns to a whole seasonal plan and even an overarching branding strategy. I draw experiences from both my projects as well as work experience within the hotel industry. Consistency of though combined with visual communication together give a powerful message that represents the brand as well as sales.TREND FOCUS & OUTLOOK
Keeping a keen eye for detail and identifying growth opportunities within social trends are essential to my expertise. Gathering trends not only from Scandinavia but the world at large opens an ability to establish a new baseline or utilize an idea in market that currently misses it. This is not about copying the next best, but applying the style and popular methodologies of marketing and communication to your own brand for best exposure.
