Where my ideas flourish best is concept development on both large and small scale. Everything from single campaigns to a whole seasonal plan and even an overarching branding strategy.

I draw experiences from both my projects as well as work experience within the hotel industry. Consistency of though combined with visual communication together give a powerful message that represents the brand as well as sales.

On a more technical level: current media landscape is much more complex than it has been 10 years ago. Social Media Platforms rise and fall, yet the necessity for brand presence remains crucial. Standard practice of PR, Media Relations and even collaborations are part of the complex media mix that needs to be addressed when creating a strong marketing plan. Thus my approach is to think "wide" and spreading a central idea across all venues.

Content is not just photos or a poster, it is the most universal language we have to translate emotions or personality of a product or service. Making a great first impression and generating a long lasting online presence are cornerstones of upper funnel marketing. Setting strategies for brand development and day-to-day marketing communication for a brand is one of my strong suits, being my primary area of interest and work experience.

Keeping a keen eye for detail and identifying growth opportunities within social trends are essential to my expertise. Gathering trends not only from Scandinavia but the world at large opens an ability to establish a new baseline or utilize an idea in market that currently misses it.

This is not about copying the next best, but applying the style and popular methodologies of marketing and communication to your own brand for best exposure.